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adwords.google.com What is search terms report? In Google adwords

What is search terms report? In Google Adwords. How to access it ?
By using this report you can know the terms people were searching, when your ad was shown.
You can say what are terms, keywords use by people when your ads was shown.
After analysis on search terms report you can optimize your ads for:
New keywords
Negative keywords
Match types
Ad text
To access Search terms report
Within your Google Adwords account
Click Compaigns tab
Then Keywords tab
Next negative keywords you will find the button called as search terms

Updated: April 23, 2017 — 2:03 pm

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